3 Ways the Outdoor Industry can Save the Planet

The Outdoor Industry is becoming an active force, putting their personal agendas aside to united. Their numbers, from customer base, to employees, to even revenues are rapidly growing.

Currently, the number one priority for the industry is preserving public lands. Outdoor activities across the nation are being threatened, and the only option for these communities is to focus on the commonalities, and stand up together.

Funding lobbyists is another target point for the industry. While protests, calling and pressuring politicians at a local level is a start, it’s important for these corporations to help out in D.C.

Lastly, the third approach involves access. The idea behind this is to ensure that the outdoors is accessible to everyone. This includes creating access to more local recreation opportunities within cities, not just options that require a car.

In the coming months, the outdoor industry will continue to stand up for their beliefs, making their voices heard across the nation, through local and national initiatives. Learn more about their plans and the original post here

Do you know what Bluesign is?

The bluesign® system unites the entire textile supply chain to jointly reduce its impact on people and the environment.

  • Uniting the textile supply chain
  • Eliminating substances posing risks to people and the environment from the beginning
  • Responsible use of resources
  • Safety for people and the environment

Our goal is to link chemicals suppliers, textile manufacturers, and brands together to foster a healthy, responsible, and profitable textile industry.

Our brands include: 

  • Patagonia
  • The North Face
  • Adidas
  • Columbia
  • Arc'teryx
  • Salomon
  • PrAna
  • Eagle Creek
  • La Sportiva
  • Brooks
  • Marmot
  • Dueter

For more information stop by Active Endeavors, or click here

What are B Corps?

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Come check out our B Corp brands: 

  • United By Blue
  • Patagonia
  • Dansko
  • OluKai  
  • Wallaroo

Click here for more information

Sustainable Brand Spotlight: Nau

Do you know the sustainable truth behind our brand, Nau? Nau designs fashionable clothes with functionality and aesthetic appeal in mind. More importantly, they focus on committing to social and environmental standards. Their clothing takes a life-cycle approach and are sourced down to the fiber, made only from the more environmentally friendly materials in the most socially responsible manner. Some of their sustainable tech fabrics include: recycled polyesters, PFC-free DWR, tencel, alpaca wool, and organic cotton. For a complete list click here.  Nau is committed to giving back to the communities they work in. They participate in Partners for Change, giving 2% of every purchase to organizations dedicated to the environment, economy and people in need. Current organizations include The Conservation Alliance, People for Bikes and Mercy Corps. For full details, you can visit their Partners for Change page.  In Maori, a indigenous culture for New Zealand, Nau means "Welcome. Come in." So we invite you to come in to Active Endeavors and learn more about Nau.

Do you know the sustainable truth behind our brand, Nau?

Nau designs fashionable clothes with functionality and aesthetic appeal in mind. More importantly, they focus on committing to social and environmental standards. Their clothing takes a life-cycle approach and are sourced down to the fiber, made only from the more environmentally friendly materials in the most socially responsible manner. Some of their sustainable tech fabrics include: recycled polyestersPFC-free DWRtencelalpaca wool, and organic cotton. For a complete list click here

Nau is committed to giving back to the communities they work in. They participate in Partners for Change, giving 2% of every purchase to organizations dedicated to the environment, economy and people in need. Current organizations include The Conservation AlliancePeople for Bikes and Mercy Corps. For full details, you can visit their Partners for Change page

In Maori, a indigenous culture for New Zealand, Nau means "Welcome. Come in." So we invite you to come in to Active Endeavors and learn more about Nau.

How to Properly Store and Care for your Winter Gear

Now that winter is over, it's important to take of your gear, to ensure it stays in top shape for next year. 

Wash Synthetic Base Layers with a Base Layer Wash

During the season, it's fine to wash synthetic base layers with regular soap, but at the end of the season, use a base layer wash.

We recommend: a special wash from Nikwax (in-store $8.95)

Wash and Re-DWR Outerwear

It's important to wash a shell at least once a season. Accumulated oil and dirt interferes with the shell membrane's ability to repel water and vent moisture. After washing, reapply a durable water-repellency (DWR) treatment. 

We recommend: a tech wash from Nikwax (in-store $16.95)

Let Insulation Breathe

Don't shove your down or synthetic puffy into the back of the closet. The layers need to be lofty and uncompressed to work next year. Treat it like a sleeping bag.

Let Everything Dry for Longer Than You Think

After your using your winter gear for the last time, let all your gear dry for a long time to make sure every last drop of moisture is gone. Put it out on the clothesline if it's a warm sunny day, and don't be afraid to run dryer-approved clothing through an extra cycle.

Store Everything in One Place

Once everything is clean and dry, store it in one spot so you'll be ready to go during the next big storm. Stop by Active Endeavors for more tips and care products. See more winter tips and the original post here

From Climber To Billionaire: How Yvon Chouinard Built Patagonia Into A Powerhouse His Own Way

Yvon Chouinard, founder of Patagonia, coined himself a "dirtbag" at a very young age, and denied being a businessman in the beginning. From the start, he used his business as a way to finance his adventures, implement sustainable practices and vowed to help environmental causes along the way. 

"He didn't create a culture of things you want. He tried to create a culture of things that would serve you." -Susie Tompkins Buell, Long-time friend and The North Face co-founder. 

The efforts of company are authentic, and they're willing to help other companies make the transition to becoming sustainable. While Chouinard is a reluctant businessman, he has made it on the Forbes billionaire list, while achieving his one goal, create a business that inspires others to find solutions to the planet's environmental woes.

Read the original article here

Where in the world has Active Endeavors been?

Did you know? Active Endeavors Staff has been to more than 15 National Parks, 31 countries, and backpacked for more than 15 days.

We've been to these countries:

  • Mexico
  • United Kingdom
  • Bahamas
  • Curacao
  • Honduras
  • Italy
  • France
  • Switzerland
  • Ireland
  • China
  • Germany
  • Czech Republic
  • Spain
  • Netherlands
  • Portugal
  • Norway
  • Belize
  • St. Lucia
  • Guatemala
  • Costa Rica
  • British Virgin Islands
  • US Virgin Islands
  • Cayman Islands
  • Puerto Rico
  • New Zealand
  • Russia
  • Canada
  • Nicaragua
  • Turks and Caicos Islands
  • Jamaica
  • Belgium

We've been to 15 National parks (with plans to go to many more) that include:

  • Rocky Mountain National Park
  • Grand Canyon National Park
  • Denali National Park
  • Yellowstone National Park
  • Glacier National Park
  • Mount Rainier National Park
  • Olympic National Park
  • Yosemite National Park
  • Everglades National Park
  • Badlands National Park
  • Virgin Islands National Park
  • North Cascades National Park
  • Grand Teton National Park
  • Arches National Park
  • Great Smoky Mountains National Park

Our rockstars have done several backpacking trips with durations like:

  • 1-5 days
  • 5-10 days
  • 10-15 days
  • More than 15 days

Let our experts help you prepare for your next adventure!

Rivers across Iowa

Did you know there is almost 18,000 miles of navigable steams across Iowa. For paddlers alike this is fantastic news, as canoers, kayakers and even paddle-boarders can enjoy these waters. Along the way you can camp, explore trails and beautiful local towns, thanks to a magnitude of access points.

You can explore interactive brochures of Iowa’s waterways here

For Eastern Iowa, along the Iowa River Water Trail one can float from Iowa City through Hills, Columbus Junction, Wapello and Oakville, Iowa to end at the Mississippi River.

Along the Maquoketa River Water Trail you’ll pass Pictured Rocks County Park, see outstanding picturesque views and only end eight miles from Monticello.

The North Raccoon River Water Trail is the longest river water trail in Iowa, roughly over 150 miles long. Starting at Sac City, you’ll end just west of Des Moines.

Heard of the bridges of Madison County? While now you can float underneath them on the Middle River Water Trail.

See all the Water Trails here.

 

Nature & Happiness

Centuries ago, the only cure was the great outdoors, hospitals would have gardens for patients to work in, utilize natural remedies and encourage long walks in gardens. Today, while it’s not prescribed, nature is the most natural and beneficial cure we were given. From restoring relationships, to improving creativity skills.

Curing stress can be as simple as taking a walk and listening to the sound of nature. From the sounds of cicadas in the summer, to the rush of water, there is a restorative power from wild places.

See the full article here

Outdoor Tips:

1.     Switch out the screen for the wild. While the travel channel, and movies of the wild may see enough, it’s not. Spending 1 hour outside a week, to help improve your attention span and memory.

2.     Blue is just as good as green. While spending time in green elements like forests do wonders for one, water and blue features are just as good. Make sure to include as much blue in your life as green to make the most of your psychological well-being. Next time try hiking along a river.

3.     Enjoy the sun. Not only does it help regulate sleep habits, but it gives you more vitamin D, even 5 minutes outside a day can help. Another thing you can do is reduce your use of screens prior to bedtime.

Find more tips, and the original post here

Patagonia Talk Story with Rick Ridgeway

Patagonia’s VP of Public Engagement Rick Ridgeway sits down on a recent trip to Australia to talk about who Patagonia is, his role engaging customers and stakeholders and how the brands mission statement helps guide the company’s decision making.

Spring Break in Iowa

Not going anywhere for spring break but still want a grand adventure? Look no further, than your backyard (well Iowa’s backyard). There are plenty of adventures across the state.

Whether you’re looking for a day trip, or week long getaway, here are some ideas to make it a break to remember:

Des Moines: From outstanding food, trails, family-friendly attractions and cultural experiences this is a great place to go for a day trip, or even a weekend. While you’re there you can even drive a short distance south and visit the bridges of Madison County.

Great River Road National Scenic Byway: This 325-mile byway will provide beautiful panoramic views, and plenty of adventures through the parks and towns along the way to explore.

Dubuque: In Dubuque you can ride the steepest, shortest scenic railway, visit the National Mississippi River Museum and Aquarium, or even stay in their waterpark. And don’t forget to visit the Mines of Spain, or Crystal Lake Caves while you’re there.

Codfish Hollow Barnstormers: This barn-converted-music venue is located right outside Maquoketa, Iowa featuring live local and indie bands from across the country. See upcoming events here.

Quad Cities: From farmer’s markets, to a retro arcade bar, the Quad Cities has it all. Explore botanical gardens, rent a bike and bike along the Mississippi, try one of their many microbreweries or even explore Credit Island.

For more great Iowa Attractions and the full article, click here.

Or look at some of our previous articles on:

Stand Up For Public Lands

Stand Up For Public Lands

America's public lands belong to all of us. No matter where you live, how much money is in your bank account, or where you grew up, you own some of the most stunning places in the country. A movement to privatize and sell off public lands threatens our access, our heritage, and our ownership of these treasured landscapes. 
Visit protectourpublicland.org to sign the petition.
#ProtectPublicLands

Considering a thru-hike? Here's our picks

Considering a thru-hike? Here's our picks

Love your weekend hikes and want to hike more but not sure where to start? We've got you covered. You've probably heard of the Appalachian Trail or the PCT, and those may sound overwhelming to you. These picks brought to you by RootsRated give you options of hiking for one week up to seven weeks. 

John Muir Trail

This trail is located in California, and you can expect it to take 2-3 weeks of your summer. Over the 211 mile journey, you won't cross a single road, which is just what John Muir himself would have wanted. But beware while the trail is remote, it is also extremely popular and it is important to make any reservations in advance.

The Long Trail

Located in Vermont, this trail is the country's oldest long-distance route in the country, and inspiration for the Appalachian Trail. You can expect this trail to take 3 weeks, and hiking is best late spring to late fall. 

Tahoe Rim Trail

Split between California and Nevada this trail should be hiked July-September and is expected to take 2-3 weeks. Looping around the lake this 165 mile trail is known for it's remote beauty, stunning panoramic views.

The Mid-State Trail

Taking anywhere from 5-7 weeks, this 522 mile trail is found in Pennsylvania and can be hiked from spring to fall. You'll cross steep ridgelines, pass through ghost towns, dense forests, and rolling plains. The best part about this trail is not that it straddles the Appalachians and the Allegheny plateau, but that the secret about this trail isn't out yet, and it's been said you'll come across more bears than backpackers.

For more great thru trails check out the full article here: https://rootsrated.com/stories/10-amazing-and-attainable-thru-hikes-across-the-country?utm_source=bronto&utm_medium=email&utm_campaign=national

Brand of the week: Icebreaker

Brand of the week: Icebreaker

Socks with a lifetime warranty? Look no further than Icebreaker, a New Zealand based outdoor apparel company. These socks are just one of the many great products they sell. In fact, if you were inside Active Endeavors today (February 6th, 2017) you would hear Seth, a loyal Active Endeavors customer rave about the brand. According to Seth, “he’s tried every brand, and Icebreaker is the only brand he is willing to endorse, and he promises you won’t smell no matter how hard you work.” Seth spends his days in the trees—literally, as he climbs and trims them daily and has experienced the long life-cycle and durability of Icebreaker apparel.

Icebreaker’s lightweight fabric breathes in warm weather, and locks in the heat in cold weather allowing one to be comfortable year-round. The merino wool is sourced from 180 wool stations across New Zealand’s Southern Alps, and they’ve worked with these farmers since 1997. Jeremy Moon, the founder of Icebreaker gave the company all he had, after trying on a 100% merino wool shirt. It took Icebreaker three years to see a profit, and today they are in 8 countries. Learn more about Icebreaker here: http://www.icebreaker.com/en/about-icebreaker/how-we-began.html

New Year Goals for the Adventurous

Work on an outdoor pursuit

Whether you've always wanted to try a particular outdoor activity, or even just spend a little more time on those activities you love, now is the time. Don't get discouraged during these cold months, take up a class at the local gym or start to look into that new activity you've always wanted to try.

Improve your photo game

We've all heard the phrase "a picture is worth a thousand words," and it's important to make sure that "blurry, grainy, or I forgot to take a picture" aren't a part of the thousand words this year. Here are tips for taking great photos

Learn how to do a repair yourself

This is the year to learn how to do those simple repairs yourself and save money for the trip itself. Learn how to fix a zipper, retread a shoe or even re-waterproof your gear. Learn the tricks here

Explore a new destination

Pick a location off your bucket list, a destination at random or even a local hotspot you haven't had a chance to explore. And if you're interested in National Parks, here are 15 National Parks you can visit this winter

Feeling inspired, see the article. Click here for more outdoor goals ideas

Winter Backpacking Trips to Take

Spending the holidays at home with our families is always great. What if your family love the outdoors? Easy, pack up and visit one of these places. A perfectly adventurous way to spend the holiday with your family!
 

W Trek, Patagonia

35 miles; 4 days

This trek has stunning scenery of mountains, lakes, glaciers and beech forests. Everything that's hard to find in the Midwest winter. The weather during the winter in Patagonia is the most stable. If you want to visit, NOW is the time!

Ozark Highlands Trail

Arkansas, 165 contiguous miles (218 total); 10-14 days

If you are looking to get away for a few days or weeks, this place is great for you. Ponds, creeks, and a forest of Red Cedars. The water dries up in the Summer; so if you visit in the winter, not only can you enjoy the water, but you'll have the place to yourself!

Tongariro Northern Circuit

New Zealand, 3-4 days; 27 miles

Home of many great movies and scenery shots, New Zealand is hard to miss when it comes to "places you should visit". On this path, you can see Emerald Lake, volcanic peaks, and the golden tussock-filled valley. If you are a fan of Lord of the Rings, now is your chance to take an adventure to Mordor.

Black Canyon Trail

Arizona, 82 miles; 7 days

This trail is bike-friendly. Located in Arizona, it's perfect for anyone who doesn't want to go over-seas and is more budget friendly. While it will be warmer than Iowa, still wear your pants and boots, as rattle snakes are in the area.

South Coast Track

Tasmania, Australia 40 miles; 6 to 8 days

If you prefer a guide to point you directions, this route is for you. Tasmanian Expeditions has been running small group expeditions since the 1980s. The guide will point you to the gold-sand beach, primitive jungles and other adventures.

Mountains of the Moon

Uganda, 43 miles; 8-9 days

This trek includes the summit of Margherita Peak, Africa's third highest peak, with views over Southwestern Uganda's snow-capped Rwenzori Mountains. No wonder it is called Mountains of the Moon.

Waitukubuli Trail

Dominica, 115 miles; 14 days

This trail snakes through two national parks and a forest reserve. On the way there you can explore jungles, camping sites, and a bed and breakfast. This trail also provides guides those that are interested in that option.

For more information, please visit the full article HERE.

Holiday Dream Gifts

Want to get those special to you a great holiday gift,? Whether you're looking for a gift for the yogi, the one who never stops running, the fashionista or even just the once who's active "every once in a while". Look no further. We asked our staff if they could have anything in the store what they would want and some of them definitely dreamed big. 

Here are our staff dream picks. You can pick them up in stores, or select items can be put on hold at* http://www.locally.com/search?store=10902&location=Iowa+City+IA&sort=price-high-to-low

Gifts include (starting top left):

·      Patagonia 3-in-1 Tres Parka (yes this is 3 coats in 1) $549.00

·      GoPro Hero 5 Session $299.90 (not including accessories)

·      Merrell Freewill Chukka $199.99

·      Woolrich Blanket $149.99 & up

·      Osprey Kestrel 48 (other colors and styles in-store) $180.00 

·      Patagonia Quilted Snap-t (other colors in-store) $149.00

·      Patagonia Black Hole Duffle 90L (other colors and styles in-store) $149.99

·      Arc'teryx Atom AR Hoody (other colors in-store) $299.00

·      Merrell Sugar Bush WP $224.99

·      Eagle Creek Double Back Carry On $299.00

*Disclaimer: Locally, does not have all of our brands online, for full selection please visit or call the store at 319-337-9444

Holiday Gifts Under $100

Want to get those special to you a great holiday gift? Whether you're looking for a gift for the yogi, the one who never stops running, the fashionista or even just the once who's active "every once in a while". Look no further. 

Here are our top picks from staff, under $100.00. You can pick them up in stores, or select items can be put on hold at* http://www.locally.com/search?store=10902&location=Iowa+City+IA&sort=price-high-to-low

Gifts include (starting top left):

·      Patagonia 1/4 zip Better Sweater (variety of colors in-store) $99.00

·      ENO Billow Air Lounge (variety of colors in-store) $79.95

·      Patagonia Snap-T (variety of colors in-store) $99.00

·      Osprey Talon 11 (other colors and styles in-store) $90.00

·      Vineyard Vines Cotton 1/4 zip $98.50

·      Patagonia Black Hole Mini Messenger (variety of colors in-store) $89.00

·      Prana Uptown Pant $89.00

·      ENO Hammock & Straps $89.90 & up (Note: Straps & Hammock sold separately)

·      Patagonia Fjord Flannel (variety of colors in-store) $89.00

·      Patagonia Arbor Duffel (variety of colors in-store) $79.00

·      Arizona Birkenstock $99.95

·      64 oz. DrinkTank (other colors available) $69.00

*Disclaimer: Locally, does not have all of our brands online, for full selection please visit or call the store at 319-337-9444

Holiday Gifts Under $50

Want to get those special to you a great holiday gift, without breaking the bank? Whether you're looking for a gift for the yogi, the one who never stops running, the fashionista or even just the once who's active "every once in a while". Look no further. 

Here are our top picks from staff, under $50.00 each. You can pick them up in stores, or select items can be put on hold at* http://www.locally.com/search?store=10902&location=Iowa+City+IA&sort=price-high-to-low

Gifts include (starting top left):

  • Kerisma Knit Eden Poncho (can be styled into 8 different ways $39.99
  • Black Diamond Spot Headlight $39.95
  • TOM'S Shoes (buy shoes for a friend, & automatically give a pair to someone in need) $47.99 & up
  • Patagonia Logo Hat (variety of colors and styes in store) $29.00
  • Joy Susan Clutch (variety of colors in store) $39.00
  • Patagonia Logo Shirt (variety of colors and styles in stock) $29.00 & up
  • Minnetonka Slippers $47.95
  • Neck Warmer (variety of styles in stock) $17.95 & up
  • Another version of the Patagonia Logo Shirt, Kerisma Eden Poncho, Patagonia Hat & Neck Warmer
  • Eagle Creek Pack-it Spectre Set $39.95

*Disclaimer: Locally, does not have all of our brands online, for full selection please visit or call the store at 319-337-9444