Yvon Chouinard, founder of Patagonia, coined himself a "dirtbag" at a very young age, and denied being a businessman in the beginning. From the start, he used his business as a way to finance his adventures, implement sustainable practices and vowed to help environmental causes along the way.
"He didn't create a culture of things you want. He tried to create a culture of things that would serve you." -Susie Tompkins Buell, Long-time friend and The North Face co-founder.
The efforts of company are authentic, and they're willing to help other companies make the transition to becoming sustainable. While Chouinard is a reluctant businessman, he has made it on the Forbes billionaire list, while achieving his one goal, create a business that inspires others to find solutions to the planet's environmental woes.