In today's world athleisure, is a growing apparel category, where athletic and leisure clothing collide. While Patagonia has been steadily growing since Yvon Chouinard opened their doors in 1957, one thing remains the same- their mission. Patagonia's mission statement is simple, "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis." And that's just what they do, build the best product for whatever the adventure is while remaining environmentally and socially responsible. Patagonia demonstrates that Fair Trade, utilizing recycled materials, and encouraging apparel repairs, can keep a company competitive and bridge the gap between customer groups. Read more: